Road
Safety
A campaign designed to help employees become more aware, alert, and responsible on the road. Through five interactive booths and an immersive driving simulator experience, participants tested their reaction time, challenged their road knowledge, and felt firsthand how distractions and impairment affect driving, walking away with practical habits to stay safe every time they hit the road.
Programme Overview
How multitasking impairs attention on the road, proven through a dual-hand drawing challenge that showed why distracted driving is never worth the risk
Reaction time training through ball-catching challenges, revealing how fatigue and focus levels directly affect a driver's ability to respond in time
Right-of-way scenarios at intersections and merging lanes, reinforcing how knowing traffic rules prevents serious crashes
Singapore road sign recognition (mandatory, priority, and prohibitory signs) through a fun guessing and classification activity
The effects of alcohol and drowsy medication on coordination and judgement, simulated through a cup-stacking challenge with impairment goggles
A full driving simulator experience where participants got behind the wheel to apply road safety skills in realistic on-road scenarios
Campaign in Action
Real sessions from the campaign, showing what participants actually did on the day.
Participants worked together to identify and classify Singapore's road signs, testing how well they really know the rules of the road.
Participants took on the ball-catching challenge, racing to catch tennis balls thrown simultaneously to put their reaction speed to the test.
Wearing impairment goggles, participants attempted to stack cups and quickly discovered how alcohol affects even the most basic motor tasks.
Campaign Impact
102
Participants
6
Activity Booths
97%
Satisfaction Score
"Really enjoyed this great campaign, very well planned and organised. The interactive activities were fun and informative, and the whole experience made road safety feel immediately relevant to our daily lives."
, Participant, Data Centre, Singapore
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